Q5. Discuss possible sources of new product ideas. (Ch. 15) (TurboTax)
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Q6. Discuss the firm’s new product screening process. (Ch. 15) (TurboTax)
Q7. Discuss the firm’s pricing method or methods. (Ch. 16) (TurboTax)
Q8. Explain the price adaptations (discounts, promotions, etc.) the firm should use. (Ch. 16) (TurboTax)
Successful value creation needs successful value delivery. Holistic marketers are increasingly taking a value network view of their businesses. Instead of limiting their focus to their immediate suppliers, distributors, and customers, they are examining the whole supply chain that links raw materials, components, and manufactured goods, which shows how they move toward the final consumers. Companies are looking at their suppliers’ suppliers upstream and at their distributors’ customers downstream. They are looking at customer segments and considering a wide range of different possible means to sell, distribute, and service their offerings.
Each individual assignment must include a title page that has the name of the project topic and the specific questions being addressed, be 6-7 full pages (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
When completing an assignment for a given module/week, you must view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.
Each of the parts of the Market Management Group Project (MMGP) must follow this format:
Discussion of the research
Inclusion of corroborating research about the theory and/or your product
Analysis and discussion
Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted directly to the Group Discussion Board Forum and contain a Microsoft Word document with the exact same content.
Once the papers are graded and instructor comments are provided, each member will edit his or her paper accordingly.
American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.
Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460